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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Brand safetyMedia transparencyBrand safety
WFA response to Adalytics report on Google Search advertising
Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceMedia transparencyAgency remuneration & contracts
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media governanceMedia transparency
Media Contract Guidance for Advertisers: Focus on China
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Audience measurementChannelsMedia transparency
People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…